Quick-Step is passionate about quality floors … and about cycling. For the last 20 years, we have actively sponsored a professional cycling team that has produced champions in several different generations.
A history of excellence
Quick-Step’s love affair with cycling began in 1999, when the flooring section of the UNILIN Group became co-sponsor of the Mapei-Quick-Step cycling team. Since then, the brand has been synonymous for many cycling fans with the team that has borne various forms of its name over the years: Mapei-Quick-Step, Quick-Step Davitamon, Quick-Step-Innergetic, Omega Pharma-Quick-Step, Etixx-Quick-Step and recently Quick-Step Floors.
Pushing the envelope, for 20 years already
Our success is rooted in our joint ambitions and our shared belief in strong core values. Both the cycling team and the flooring brand are well-known for their entrepreneurial attitude, excellence, passion and respect. Nothing less than the best is good enough and we consistently challenge ourselves to do better.
Even after 20 years of sponsoring the WorldTour peloton, there is still a bond between the cycling team and Unilin. Watch the video below to see how Patrick Lefevere, CEO of the Quick-Step cycling team, and Paul De Cock, head of the floor department at Unilin, believe in these values that are shared by both organisations.
A partnership that benefits both sides
Quick-Step and the talented team have written some of the most glorious pages in cycling history together … and they will continue to do so in the future. In other words, this mutually beneficial partnership can truly be described as one of the most fruitful collaborations in the world of professional cycling.
Contributing to international brand recognition
Ultimately, this partnership agreement plays a major part in our corporate goals; which are to grow our brand recognition on an international level and to reinforce Quick-Step’s reputation for quality.