In 2015, one of the most renowned cycling teams of the pack will compete under a new name. Omega Pharma-Quick-Step will continue its momentum under the name Etixx-Quick Step, with world-class athletes such as Mark Cavendish, Tony Martin and many more. True to the motto ‘never change a winning team’, Quick-Step adds another season to this collaboration. The brand’s passion for design and quality matches particularly perfectly with the cycling team’s sportive goals and ambitions.
Cycling aficionados automatically link the brand name Quick-Step to the acclaimed team that brought forth several generations of talented cyclists. Not all of them are familiar with the brand as a provider of high-quality design floors. Nevertheless, Quick-Step’s international sports sponsoring strategy strongly contributes to the company’s objectives: to enhance brand awareness on an international level on the one hand, and to further stress the quality image of Quick-Step on the other hand.